Atrix Cornerstone for Motorola Comeback

Easily one of the biggest reasons the mobile phone in your pocket performs the way it does, Motorola has had a long, glorious-yet-turbulent history in the handset market, and you have never even stopped to give them credit.



A quick history lesson

Way back in 1991, Motorola introduced the world’s first digital cell phone prototype that opened the door for the mobile revolution. In 1995 they introduced the first two-way pager, which has led to SMS, MMS, email and a host of other messaging services. Throughout the ‘90s they were pioneers of the flip phone with the StarTAC, effectively reducing the size of that brick that was carried around in the beginning of the decade to a lovely little pocket size. Until 1998, when Nokia overtook Motorola, they enjoyed the biggest market share in the mobile phone industry. In 2000 they gave the world its first GPRS phone, which is tech lingo for "internet phone".

However throughout the new millennium Motorola inadvisably adhered to a business model that pushed high volumes of low cost handsets, such as the ever-popular RAZR, with a thin profit margin. This way of thinking led way to Motorola’s steady drop in relevance and its steady decrease of the market share.



Why does any of this matter?

It matters because Motorola is on its way back. The fledgling business model has had a revamp and the company is making a strong push to dominate the smartphone market. Coupled with the Android platform, Motorola has introduced a host of high-tech handsets to turn heads including the Defy, Xoom and, most recently, the Motorola Atrix.



The Motorola Atrix

Touted as the world’s most powerful smartphone the Motorola Atrix is essentially a pocket-sized laptop. Yes, it has the four inch screen, the 720p video camera, the 5 megapixel still camera, and the 1080p HD playback. But it also has 1 GB of RAM, a duel-core processor, 3 USB ports, a mini HTMI port, and even a fancy finger scanner for the ultimate in security. The platform can bounce between the pay monthly mobile phone interface and the incredibly well-done webtop browser, which mimics the user interface of an actual PC. If you are feeling adventurous you can even run the phone and webtop interface at the same time to give you an incredible blast of mobile awesomeness. When combined with the Atrix’s specially built hub, your mobile literally becomes a computer: keyboard, big screen, mouse and all. This is an incredibly powerful handset, especially when considering its ergonomic design that easily slips inside of your pocket or purse.



So the next time you are shopping for a new smartphone consider taking a look at your old friend, Motorola. They have been there for you in the past and even though they let you down for a while, they are trying really hard to be your best mate now.